The Glevum Approach is designed to seamlessly integrate the very best of public and private sector capabilities. This is vitally important as Governments simply do not have access to all of the skills needed to win hearts and minds. Within the private sector and academia are professionals from key industries whose business it is to understand and manipulate any and all target audiences. Glevum Associates can organize and deploy these skill sets to greatest effect.
The Glevum team comprises experts who have undertaken extensive peer reviewed research into the nature of conflict, culture and information operations. The team also comprises experienced and talented professionals from all of the relevant disciplines and industries. This experience has been gained in both the commercial sector and in support of military and diplomatic operations.
Extensive Counter Insurgency/Terrorism Research
Cultural Research and Education (incl. Predeployment Education and Training)
High level IO Operational Evaluations
Detailed Target Audience Analysis
Extensive Attitudinal Research (incl. Polling)
Influence Campaign Development
Electronic News Gathering
Media and Propaganda Monitoring
Development of Multi-media products
Grass Roots Campaigning
Advanced Behavioral Modeling
Strategic Communications and PSYOP Training and Education