Our team of dedicated professionals have years of on the ground experience in a variety of different cultures. This enables us to provide you with an actionable, accurate and cost effective understanding of community and individual attitudes, beliefs, behaviors, identites, needs and wants.
In 2006, Andrew Garfield founded Glevum Associates LLC, which specializes in conducting Face-to-Face Research and Analysis (F2RA™) in conflict and post conflict societies. Mr. Garfield served as a British military, then senior civilian intelligence officer. He finished his U.K. government service as a policy advisor in the U.K. Ministry of Defense (MOD). His professional specializations include Counter Terrorism (CT), Counter Insurgency (COIN), Psychological Warfare (PSYOP), Information Operations (IO) and Strategic Communications (SC). Between 2005 and 2006, he was head of operations for a U.S. Strategic Communications company providing direct IO and public relations support to Multi National Corps Iraq (MNC-I). Since 2004, he has worked exclusively for US clients including the U.S. Department of Defense (DoD), U.S. Army, and the Department of State. Mr. Garfield lectures extensively in the U.S. including for the U.S. Army, National Defense University, and the Naval Post Graduate School. He has been a regular contributor on CT and COIN issues for CNN, the BBC, Sky Television and many U.S. and U.K. newspapers and periodicals including the Wall Street Journal, ORBIS and Middle East Quarterly. Mr. Garfield has led a number of major groundbreaking DoD funded research projects on CT and COIN. Most recently, he led a joint U.S. and U.K. study that recommended a new strategy to reform the Afghan National Police and wider Afghan justice sector. Mr. Garfield is a Senior Research Fellow at the Foreign Policy Research Institute (FPRI) and the U.S. Director of the Royal United Services Institute. He is also a senior lecturer for a Naval Postgraduate School sponsored cultural education program for senior deploying U.S. Army commanders and their staffs.
Executive Vice President
Alicia Boyd is the Executive Vice President for Research for Glevum Associates. In this capacity, Ms. Boyd manages all aspects of research and analysis for Glevum Associates in all theaters of operation and in the United States. Ms. Boyd's experience extends over three years with Glevum Associates in Iraq and Afghanistan implementing the Face-to-Face Research and Analysis (F2RA) process at the core of the company's work. In her tenure at Glevum Associates, Ms. Boyd has overseen the planning, execution and analysis of tens of thousands of survey interviews and thousands of qualitative semi-structured interviews, focus groups and Subject Matter Expert research projects, all of which have been designed to enhance the U.S. government's and military's understanding of Iraqi and Afghan opinions and behaviors. Prior to joining Glevum Associates, Ms. Boyd worked for a U.S. strategic communications company conducting socio-cultural research in support of Multi National Corps Iraq (MNC-I). She has also contributed to numerous socio-cultural training products on Bosnia, Iraq, Afghanistan and Central and Southwest Asia for deploying military personnel while working as an analyst at SAIC. Ms. Boyd holds a BA from the College of William and Mary and an MA in Russian and East European Studies from The George Washington University.
Co-Founder and CEO
Lisa is by profession a Physical Therapist. However in 2006, Lisa also became one of the co-founders and the CEO of Glevum Associates LLC. Glevum has been established to conduct Face-to-Face research in conflict and post-conflict societies and emerging markets. Glevum clients have included major US and NATO command headquarters in Iraq (MNC-I) and Afghanistan (ISAF) and most subordinate regional and divisional level headquarters; US Special Forces Command; the US Embassies in Baghdad and Kabul; and the Department of State. Under Lisa’s leadership, Glevum has conducted over 550,000 interviews of all types in Iraq and over 350,000 interviews in Afghanistan, managing monthly waves of us to 35,000 interviews. She has managed up to 25 security cleared US staff (80% of whom were deployed) and up to 1,500 indigenous personnel including vendors, consultants, field researchers, translators, coders and local subject matter experts. Under her leadership, Glevum’s revenue increased by over 2,000% from 2007 to 2010 from under $1,000,000 in 2007 to over $12,000,000 in 2010. This success was recognized by Inc Magazine resulting in Glevum placing 141 on the 2011 Inc 500 list of fasting growing American companies (10th fastest growing female owned business in the USA and the fasting growing female owned company in Massachusetts that year). Lisa herself was recognized as one of the “Seven Faces of Inc” in 2011 and as the Northshore (MA) Small Business Woman of the Year. In 2011, she received a formal Citation of Achievement from the Commonwealth of Massachusetts State Senate. Glevum’s growth continued in 2011 and in 2012, and Glevum made the Inc 500/5000 list, for a second consecutive year. Lisa has been a physical therapist for over 20 years, with clinical experience in both hospital and outpatient settings. Specific disciplines she has covered include outpatient orthopaedics, acute inpatient orthopaedics and neurological care, ICU, post-surgical orthopaedics, work compensation and chest physical therapy. Patients she has treated include elite sportspersons, performing artist, and general orthopaedic, and paediatric populations. Her clinical specialization is the utilization of advanced deep and shallow-water aquatic therapy techniques. Lisa has established and managed three successful private multidisciplinary Rehabilitation Clinics in the UK, competing successfully against the publicly funded health sector. She managed multidisciplinary clinical teams of up to 10 staff from six disciplines per clinic. She also established and managed two successful Day Spas. Lisa has also served as a Clinical Director at various different hospitals and private clinics in the United States, managing up to 10 Physical Therapy staff and additional allied professions, typically within outpatient hospital environments. In the research field, Lisa has developed a unique integrated aquatic and land therapy program involving rehabilitation, conditioning and training. She also developed the exercise component of an advanced, joint US/UK program, pioneering an integrated approach to children’s weight management and childhood obesity (MEND programme). This program was developed with the Institute of Child Health and the Great Ormond Street Hospital for Children, London. The final MEND report was published in the International Journal of Obesity, it was presented at the first National Audit Office conference on Obesity in the UK in 2002; and it was the subject of a BBC television report. Lisa has a Bachelor of Science in Physical Therapy, Russell Sage College Troy, New York, and she is licensed to practice in three states and two countries. She has an active Secret US Government Security Clearance. She is fluent in oral and written Spanish.